Category Archives: Marketing

Who is telling your story?

With all the opportunities to tell your story in person as well as on social media – to comment on current events, to talk about movies, the Olympics, your friends’ behavior or anything else you would like to say, do you >

Pull marketing? It’s about survival, baby.

In many companies the roles of sales and marketing are all mushed together. Early entrepreneurs wear many hats, so it happens- just as Finance and HR can be under or be just one person. (Not a long term fit in my mind). As companies grow, it is helpful to define and separate out the roles to create better performance and real accountability for results. >